Introduction to Cookies
Types of cookies we use
Here are the types of cookies our website(s) use and some more details about what they're used for:
These cookies allow us to make sure you get the best possible experience on our website(s). They're essential for you to be able to search and buy online with us.
Behavioural Cookies help us provide you with an online experience that's tailored to your needs. They help us show you the most relevant content, based on your preferences. Your recent searches and viewed trips are recorded using cookies.
We can also find out how you move around our website(s), so we can look into any errors stopping you from being able to do what you want. The data we collect from cookies is really important for us to improve your experience.
These cookies help us understand how our customers are using the website(s), so we can make things better. We also monitor which of our marketing activities generates traffic to our website(s) using cookies.
These cookies enable the function of Google Analytics software. This helps us take and analyse visitor information such as browser usage, new visitor numbers and response to marketing activity. The information helps us to improve the website(s) and your browsing experience, and to make our marketing campaigns relevant. The data stored by these cookies can be seen only by the relevant teams at Gap 360 and Google and never shows any confidential information.
Marketing cookies can be used by us and our partners. They allow us to interact with you once you've left our website(s) - by showing you adverts for example - to help you find the trip that's right for you.
Cookies in conjunction with emails alerts, newsletters, and other marketing
If you receive our email updates, we tailor the information we send you based on the data our cookies have collected from your recent visits to our website(s). You can unsubscribe from our emails at anytime. If you have signed up for our alerts and updates by (and not limited to) email, browser, social media, live chat, apps, WhatsApp, SMS, or in-person we need to access enough details to fulfil these services for you. Where applicable you can unsubscribe from these alerts and updates, and we can offer you assistance in controlling social media platforms and browsers.
We add code to our website(s) to allow us to place alert messages on social media platforms and other advertising networks, to remind people of what they have searched for previously or to remind people about incomplete bookings. You can also opt-in to receive browser alerts in some circumstances.
Cookies in conjunction with purchasing your trip online
Cookies in conjunction with our marketing automation platform
Our organisation utilises Force24’s marketing automation platform.
Force24 cookies are first-party cookies and are enabled at the point of cookie acceptance on this website. The cookies are named below:
They allow us to understand our audience engagement thus allowing better optimisation of marketing activity.
f24_autoId – This is a temporary identifier on a local machine or phone browser that helps us track anonymous information to be later married up with f24_personid. If this is left anonymous it will be deleted after 6 months.
f24_personId – This is an ID generated per individual contact in the Force24 system to be able to track behaviour and form submissions into the Force24 system from outside sources per user. This is used for personalisation and the ability to segment decisions for further communications.
The information stored by Force24 cookies remains anonymous until:
• Our website is visited via clicking from an email or SMS message, sent via the Force24 platform and cookies are accepted on the website.
• A user of the website completes a form containing an email address from either our website or our Force24 landing pages.
The Force24 cookies will remain on a device for 10 years unless they are deleted.
We also use similar technologies including tracking pixels and link tracking to monitor your viewing activities
Device & Browser type and open statistics
All emails have a tracking pixel (a tiny invisible image) with a query string in the URL. Within the URL we have user details to identify who opened an email for statistical purposes.
All links within emails and SMS messages sent from the Force24 platform contain a unique tracking reference, this reference helps us identify who clicked an email for statistical purposes.
More information about Cookies
If you would like to customise the cookies enabled on this site, please click here
Browse over 200 trips and 50 locations from the comfort of your own home! Send me a FREE brochure!